Comments on: Abercrombie & Fitch, The Situation, and a challenge to A&F CEO Mike Jeffries

By: Mike

Mike — Thu, 18 Aug 2011 20:33:26 +0000

Bravo! I’m not a fan of any Jersey Shore cast members, but A&F took a very cheap and unwarranted shot at The Situation. I’m glad that someone’s willing to call them out on their hypocrisy.

By: A.

A. — Thu, 18 Aug 2011 20:10:33 +0000

They don’t like him wearing it because he’s too “blue-collar”, and the women he hangs out with are disgusting.

If he was a young lawyer with stereotypical blonde, well-formed associates, I don’t think they’d have a problem with it…despite the behavior that is displayed on the show.

By: EZ

EZ — Thu, 18 Aug 2011 17:00:42 +0000

Woooooooo!

By: luvpudders

luvpudders — Thu, 18 Aug 2011 16:41:00 +0000

It would have a been a lovely picture if someone had pushed him off the boardwalk first.

By: Kevin Marshall

Kevin Marshall — Thu, 18 Aug 2011 15:42:37 +0000

Penny 4 Your Thoughts – The cologne really is quite awful.

By: Penny 4 Your Thoughts

Penny 4 Your Thoughts — Thu, 18 Aug 2011 15:04:49 +0000

Good thing the Wilton Mall location closed… I was starting to get migraines from the fumes that spewed from the store entrance every time I passed. Now I have just one more reason not to visit this craptastic retail chain that woos young girls into dressing like strippers. *Fist Pump*

By: Dallas

Dallas — Thu, 18 Aug 2011 14:43:37 +0000

Frankly I think this is all one big publicity stunt that ended up going very well for them. Pretty much every major media outlet picked this up and gave A&F a ton of free marketing. Brilliant move on their part.

By: Angela

Angela — Thu, 18 Aug 2011 14:00:46 +0000

Well said.

By: Chuck Miller

Chuck Miller — Thu, 18 Aug 2011 14:00:36 +0000

I got a sneaky suspicion that there’s more to this than meets the eye. I’ve seen publicity stunts like this that actually “say” (wink wink) that they don’t want a celebrity endorsing their product, yet that creates a “reverse psychology” buzz and more people buy their product as a result. How much do we wanna bet that Abercrombie & Fitch and the Situation are all working together on this little campaign?

Sorry, it’s just the cynic in me. Writing about anything involving a clothing store I never patronize, or a television show I never watch, is a waste of my personal keystrokes.

By: Patrick

Patrick — Thu, 18 Aug 2011 05:25:46 +0000

Kevin,

That company is doing this to distance themselves from questionable behavior and presentation. Much like you have described in your diatribe, A&F has some questionable practices in the past.

They are paying to keep their brand off of a questionable attraction after facing previous lawsuits. A&F is doing what they should be doing, trying to clean up their brand and keep it clean.

You are claiming they are trying to pick on Mike Sorrentino, when in fact they are just distancing their brand from his questionable branding.

I’m with you on their product, it’s not my preference either,

Patrick