Chick-fil-A dude probably knew that you and I are not his target demographic.  Deep-fried Southerners who still call it “The War of Northern Aggression” are, not us.

Therefore, by making this hoopla, he didn’t lose any measurable business from us (once again, I doubt he fears a vegetarian boycott), but he did flame up his #1 customer base who now thinks that eating that heart-stopping crap wins one in the war for Jesus (even though Jesus never said anything about gays.  Not once.  I’ve really been looking.)

So… in fighting against this the couldn’t-organize-themselves-out-of-a-paper-bag left ended up generating business for a company they hate.

See?  Funny-sad.