Effective Monday, the station will be changing its slogan to “Ladies and Gentlemen, Here is Your News.”

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Jim Kambrich will now wear a tuxedo while reading the news.

“Coverage You Can Trust” has been the calling card for WNYT for many years, but with an ever-changing media landscape, the station has decided to move away from it.

Effective Monday, the station will be changing its slogan to “Ladies and Gentlemen, Here is Your News.”

“We needed a change,” explains Curtis Loew, who works for the station’s marketing team. “And this was the best we could come up with.”

Along with the new slogan, changes will be made to the presentation. Rather than filming in their traditional studio, the 6:00pm and 11:00pm newscasts will instead be shot in front of a grand fireplace with anchors like Jim Kambrich and Benita Zahn presenting the news in formal wear.

“We want you to feel like you’re not hearing the news but discussing it with really really important people after a fancy dinner,” explained Loew.

Not everyone is happy with the changes, however. A source who asked not to be named has told me that Phil Bayly has refused to go along with the new format and has indicated that he’ll sit out in protest if forced to wear a tuxedo on the air.

“Phil’s too punk rock for that [stuff],” the source told me.

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Happy April Fools’ Day!