Kevin Marshall's America
I don’t know if this guy was just directed wrong or if he’s naturally creepy, but he acts like a serial killer in this spot that’s supposed to be “romantic” but instead comes out looking like the climatic scene in a low-budget thriller.
The thunderstorm motif and jumpy woman doesn’t help matters.
When I searched for the video on YouTube, I was not surprised to find I wasn’t the only one who made this observation. So Kay Jewelers, what’s up with your serial killer commercial? It’s creepy. Everyone thinks the dude acts like a serial killer. Stop showing it on TV.
Every kill begins with K.
* Note – this is not to be confused with commercials for Jared’s, which make the people watching it want to kill people.
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16 Responses to Kay Jewelers and Their Creepy Commercial
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STALK ME
Kay commercials have always been crap, to go along with their crap quality mall store super generic jewelry I suppose. The “Every kiss begins with Kay” slogan is a particular irritant of mine.
I wish Nasar Diamonds was in New York. I’m flummoxed by their overall ad plan. First it involved billboards with an image of a woman’s legs pressed tightly together and the words “Tell him first things first”. So I chalked it up to the chain having conservative owners and figured we’d see more along the same lines. But that billboard was followed with one of a woman striking a sassy pose and flashing what seemed, on a quick look, her middle finger. It wasn’t, it was her ring finger, with the words “Put a ring on it”. I don’t know what image they’re trying to build for their brand, and I suspect they don’t know either.
Thank God the big man was there to protect her from the storm. What was he gonna do, stop the thunder?
Don’t let go ever…
Kinda hard to get a beer, go bowling, take a dump, while she’s ahnging on for…ever…
I’ll see your Kay Jewelers, and raise you one Quick Response.
Listen carefully when Dick Wood mentions the SS Slater.
(Oh, yes you DO need a script.)
http://www.youtube.com/watch?v=c08bbgbbpSs
Neither this nor the Jared ads are as annoying or bothersome as the mother/daughter combo selling pandora braceletts for Wits Eng.Nobody can be that “sweet”.
I’m not really a Kay jeweler fan but then again my wife isn’t a jewelry fan to begin with but to be honest the Jared commercial is more creepy to me. “What’s in the bag, Dave?” as the car locks itself preventing escape is a bit over the top and I’m a big fan of Knight Rider/Kitt too but that’s creepy dude!
Or you could go to Glennpeters store and get drunk on cheap wine and buy a big stone from the creepy long haired guy.
Hahahaha the director definitely should have thought twice about the backdrop…it is pretty scary.
The Kay stalker-in-a-thunderstorm ad has been modified several times to make it less creepy, but creepy it still is. Is it just him? A shave and clean hair might have helped. Are there still modifications to come before they axe the ad, or he axes her? Oh, a SNL skit with Bill Heder is on the way.
The Pandora and all those other charm bracelets are half a step above the beaded bracelets made for mom in camp, but without that cheesy sentimental stuff to get in the way.
haha wow
Robare: if this isn’t 1986,I can’t buy a diamond from a guy with a mullet.
I’d rather watch any of these ads on a loop as compared to one Fucillo ad…..there’s one where he touches “Caroline’s” strap on her dress….very creepy.
TD,
Where is da respecta and loyalti to da Fucillo familia? The Godfather of a HUGE would a gladly a servica you car. Capesch pisan?
Kevin:
Here’s one for you. How come in any Subway commercial you never see any women holding their hands apart?
Answer: Because any women holding their hands out 12 inches apart ain’t talking about no sandwich!
Jared, Kay Serial Killer/Dr Quinn Medicine Woman ads, and that terrible screaming mother/daughter combination from Wit’s End are my “places I will never buy jewelry from because their commercials make want to stab innocent puppies” trifeta.
Joseph Cea, that Jarod commercial was an homage to 2001: A Space Odyssy, not KITT. Still a little on the creepy side though.
EZ:
Thanks – I did not know that.