The Saratoga Lip Dub was a thing that happened, and boy is it tough to watch.
I’m only providing the video for my masochistic friends out there who get joy and satisfaction out of putting themselves through pain. Here you go, you sick fucks.
All Over Albany is a lot kinder and simply reports on the disappointing number – only 35,500 views thus far. The goal was to try to match the high water mark set by Grand Rapids, which sits at over 4,000,000 views and counting. Not gonna happen.
So why didn’t this work?
1. CHOICE OF MUSIC
Emerson College used Lady Gaga, arguably the most famous female pop star of the 21st Century whose music has legitimately catchy hooks. Grand Rapids used a live recording (which I think is strange but whatever) of Don McLean’s “American Pie,” which is one of the most famous and beloved songs of all times. Saratoga used fucking Train and kicked it off with the petulant “Hey Soul Sister.” Yes, I know the drummer’s from Saratoga. If Karen Carpenter The Captain from “The Captain and Tennille” was from Saratoga, would the dub have been to “Muskrat Love?” Probably.
2. REASONING / BEEN THERE, DONE THAT
The motivation for Emerson was to promote the college in a fun way. The Grand Rapids dub was a bit more heartwarming and defiant: they were responding to a Newsweek article that called them a “dying city.” Saratoga did a lip dub because a media company convinced them this would be a good idea to copy something that’s already been done to death on YouTube. By the by, if anyone from the city of Troy is reading, I have a brilliant marketing campaign for you: it’s called LOLTroy, and it’s pictures of cats enjoying Troy in internet cat speak. “I CAN HAZ ANTEEK DISTRIK?!!1″ Actually, that’s fucking brilliant. See? This lip dub was a total waste.
3. A BAFFLING SENSE OF ENTITLEMENT CONVEYED IN THE VIDEO
Come out and celebrate Saratoga! Our video will get ten million views! Why? Because WE DESERVE IT. No, we’re not struggling or in need of a boost, and we’re not plucky underdogs or charismatic undergrads. We just think we’re special. Look how fancy we are, too!
4. AMATEUR HOUR
Whereas the other lip dubs were a bit adventerous in their shooting and their scenarios, the Saratoga Lip Dub simply goes through the city and has boring people holding up signs and cheering while stuff like horses occasionally run out. Nothing that really entices you to GO to Saratoga, just to tell you what’s already there. This was like the viral video equivalent of a brochure from a small town’s tourism board that leans heavily on boring historical facts and thinks someone other than your grandfather will care. Also, the only impressive aspect of the video is the bodies present. The video looks like it was shot on my phone for God’s sake. Also, guys, you’re supposed to have someone front and center lip-synching to draw the viewer’s eye towards a central location and to take attention away from the fact that the people in the crowd aren’t really lip synching.
5. IT’S BORING AND LAME
This could simply summarize all of the above, but it still bears its own mention. Not to beat a dead horse (SEE WHAT I DID THERE), but where’s the connect for this? Am I supposed to care just because it’s Saratoga? AND WHY ARE YOU FORCING ME TO LISTEN TO THESE AWFUL SONGS BY TRAIN
Now that this experiment has failed, let’s agree that it was always annoying to begin with and never waste your city’s money and my time with this stupid bullshit ever again.
For comparison’s sake, the Emerson College and Grand Rapids “lip dubs”:
- Goodbye, goodbye, goodbye…
- Listen to me LIVE as guest co-host of Alternative to Sleeping tonight at 10pm!
- Realtors: “WAAAAAAAAAHHHHHH” George Hearst III: “NONONOO SSSSHHH IT’S OKAY, it’s okay…here. Here’s a pacifier.” Kristi: “#oops.”
- Open Mic web series premiere tonight @ Lark Tavern
- Trust Me, You’re Going to Want to See This