Kevin Marshall's America
Jim Kambrich will now wear a tuxedo while reading the news.
“Coverage You Can Trust” has been the calling card for WNYT for many years, but with an ever-changing media landscape, the station has decided to move away from it.
Effective Monday, the station will be changing its slogan to “Ladies and Gentlemen, Here is Your News.”
“We needed a change,” explains Curtis Loew, who works for the station’s marketing team. “And this was the best we could come up with.”
Along with the new slogan, changes will be made to the presentation. Rather than filming in their traditional studio, the 6:00pm and 11:00pm newscasts will instead be shot in front of a grand fireplace with anchors like Jim Kambrich and Benita Zahn presenting the news in formal wear.
“We want you to feel like you’re not hearing the news but discussing it with really really important people after a fancy dinner,” explained Loew.
Not everyone is happy with the changes, however. A source who asked not to be named has told me that Phil Bayly has refused to go along with the new format and has indicated that he’ll sit out in protest if forced to wear a tuxedo on the air.
“Phil’s too punk rock for that [stuff],” the source told me.
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Happy April Fools’ Day!
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7 Responses to WNYT to drop “Coverage You Can Trust” slogan
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Bob Kavachik will give the weather while smoking a pipe and wearing a cardigan sweater. And sound like Bing Crosby.
there other tag line choices:
“hey at least we aren’t WTEN”
“WNYT,Former home of Lydia Kulbida”
“WNYT, where Kumi Tucker must report from outside…unless it’s saturday night.”
It would be an improvement.
Can they please just put down the iPads? Does anyone really believe the anchors are not reading from a Teleprompter?
hahaha- that’s pretty good. I was already snickering (but still believing it, because stranger things have happened) before I got to the bottom.
Nice.
You should just put Happy April Fool’s Day after all your posts from now on.
Haha, that jackass ate tampons! April Foo…oh. Nevermind.
funny! nice job!