Hey folks. In case you didn’t know, there’s a little movie coming out called “The Avengers.”

As much as my inner dork (which I hate talking about because it’s really not any different from any other type of fandom it’s just been given a pedestal it doesn’t deserve by marketers) wants so badly to part with my hard-earned money to see The Hulk smash things while Iron Man flies around and Cap throws his shield and Thor throws his hammer and Hawkeye shoots arrows and we pretend it’s not ridiculous that he’s a part of this group and ditto for Black Widow, I have a moral conundrum.

Marvel’s poor treatment of Jack Kirby and his family’s estate in light of all he did for the “House of Ideas” is well documented. Really, the only reason Marvel gets as much of a pass as it does is because they’re not as awful as DC Comics has been to Siegel and Shuster and their respective estates. Stan Lee gets all the credit because he made a sweet deal with them and was a good talker. Kirby, on the other hand, was always a bit of a quiet guy. Raised in the inner-city with a hard-nosed work ethic, he shied away from attention and praise. It cost him dearly. Because even though he was probably more responsible for shaping Marvel and superhero comics as a whole than any other creator, Kirby’s name doesn’t appear on anything.

It won’t be anywhere in the credits for “The Avengers.” And that bothers me.

But as Robot 6 reports…

Fortunately, Jon Morris has an awesome solution. “So how about this?” he writes. “You’re probably going to go see The Avengers and, judging by the early reviews, you’ll probably enjoy it. How about — as a thank you to the creators who brought you these characters in the first place, who gave you something to enjoy so much — you match your ticket price as a donation to The Hero Initiative?”



The Hero Initiative was created to combat just this sort of injustice. From their website:

The Hero Initiative is the first-ever federally chartered not-for-profit corporation dedicated strictly to helping comic book creators in need. Hero creates a financial safety net for yesterdays’ creators who may need emergency medical aid, financial support for essentials of life, and an avenue back into paying work. It’s a chance for all of us to give back something to the people who have given us so much enjoyment.

So here’s the challenge: make a donation to the Hero Initiative matching the cost of your ticket to “The Avengers”. Or, Hell, double it! While Marvel, Stan Lee, and the others rake in all the money with fake heroic exploits, you can make a real one. While actors play pretend at saving lives, you will be doing the real thing.

So. You in?

One Response to If You’re Going to see The Avengers This Weekend, I Have a Challenge for You

  1. Roger Green says:

    Sigh. Still bothered by the Kirby thing. Will just sit this one out.

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